Are you ready to be your own boss?

it's time to become a


WITHOUT huge start-up costs, becoming a workaholic, or

selling your soul to become Instafamous. Promise!


Great question! I remember when I was thinking of starting my own business, and the never-ending list of things to do (and before I even launched my company!) was enough to make me quit. 


BUT, with me holding your hand every step of the way, creating a business that gives you control over your time, location, and money is absolutely possible for you. 


  • You were your own boss- working from home (but the GOOD kind of working from home!)
  • Your work-from-home life gave you location independence (I always say if I've got my laptop and wifi, I can work from a hut in Bali!)
  • Your schedule is flexible. That preschool graduation at 10am? You're there. Coffee with a friend at 2pm? Count you in!
  • Quit your passion-draining corporate job. 
  • Casual Friday turns into casual every. day. Take it from me and get some really comfy PJ's and wear them literally ALL the time. OR a robe, you need a robe.
  • Contribute financially to your family - become debt free, pay the mortgage, and even treat yourself to some self care things you don't get to do now!
  • DO SOMETHING YOU'RE PASSIONATE ABOUT. This is it, friend. You can make money AND an impact in the world at the SAME TIME.


Ambition Academy is the comprehensive implementation program that shows you step-by-step instructions on how to create, launch, and scale your own profitable business WITHOUT huge start-up costs, becoming a workaholic, or selling your soul to become Instafamous. Promise!

By the end of this program, you will have:

  • Decided on your business type and niche​

  • Validated your business idea​

  • Set up every aspect of your business correctly, from the beginning.

  • Chosen a content type and built out a robust, SEO-informed editorial calendar

  • Decided your plan to monetize your business.​

  • Setup your website, social media platforms, and email marketing CORRECTLY.​

  • Grown your email list, social media, and PROFIT.

Remember the life you've been dreaming of?

It's time to go get it!

Don't just take it from me- here's what our students are saying...

"I cannot tell you how blown away I was to be walked step by step through the process with Caroline!"

To be an entrepreneur requires so much back end, technical work, especially in the buildout phase. I had a part time business in the side 5 years ago, and the level of work I had to go through on my own to be self taught in everything under the sun, mostly just served the purpose of being discouraging and a time suck.  


It was absolutely worth every dime to knock out so many foundational elements within a couple of focused, 1-hour work sessions (website developed, social media platforms setup, branding solid, LLC & bank account official, email & marketing platform established). 


What it has left me with is full on excitement for a business I can actually visualize coming to life, energy to jump into the next step of introducing this concept into the world, & extreme gratitude that Caroline exists!


I can’t wait for the next steps, and have full on confidence this is going to be a solid income earner that can allow me greater financial freedom, and time with my family.  



Caroline’s help has made the BIGGEST difference in my company. She always helps me dream even bigger, and is one of my biggest cheerleaders. I now have automated a TON of my processes, and it’s giving me SO much time back that I can now spend with my family. If you’re considering getting Ambition Academy, you HAVE to- it will change your life!



Let's be honest: 30%+ of businesses fail within the first two years.

Let's skip that failing part, mmkay? That won't be you because I'm going to show you how to make it work.


It starts with realizing what you're doing now that's not working:

You're stuck in the overwhelm stage. There are WAY too many tasks to create a business. Instead of checking off one task at a time, not starting at all is way easier...

You're doing the wrong tasks. It feels like you're working, but it's not working. You keep doing the same, unprofitable tasks over and over instead of realizing which tasks move the needle in your business. 

You treat your business like a hobby. You have a business, but it's a side hustle, and you don't put the time or money into it to make it successful. That's a quick and easy way to KEEP your business a hobby.

You prioritize growing your social media over growing your email list. We've all been sold the lie that growing your social media is the way to grow your profit (spoiler: it's NOT). While you're spending time on social, your email list gets woefully neglected. 

You don't have a clear path to profitability. You keep doing the same tasks over and over, continuing onward toward arbitrary goals instead of having a plan to turn a profit.

You don't have a trusted mentor to show you the ropes. I'm sure you've been scouring Google for resources like I did. Free resources aren't the way to build a business. Instead, find someone who has already done what you want to do, and let them guide you through the process. 


Learn from someone who has been in your shoes and has done what you're trying to do! 


I *cannot wait* to teach you, guide you,
and encourage you.

Hi, I'm                                       

...and I'm your new teacher! I'm a wife to Chaz, my biggest cheerleader, and Mom to Ella and Owen who are 8 and 5. I'm a Southern gal living my best life in Denver, Colorado. 


I'm a recipe creator, cookbook author, and entrepreneur through and through. Creating my own business and running it full time changed my life.


I know exactly what it feels like to want to be home more- I started my own company when our neonatologist told us our sweet Ella who was born 10 weeks prematurely couldn't withstand being at daycare... Now I get to be at the helm of a high profit and highly impactful business. 


I want to pull back the curtain and show you every single thing I did to make that possible. If I can do it, so can you.


So many "entrepreneur experts" out there will tell you what to do (get an email marketing software, create a welcome sequence!), but will not tell you how to do it. Not me - I tell you the click-by-click instructions to do every single step along the way. Trust me, you can be a successful entrepreneur following the guidance in Ambition Academy. 

Ambition Academy was the training I needed to feel comfortable developing my own website and integrating social media and email marketing strategies to grow my audience. Caroline’s emphasis on return on investment helped me to get specific with my niche’ clientele and focus my content, time, and ideas. The White Coat Wife has become a relocation resource that is helping others during a critical time in history. Just two months after launching my website, I reached $1 Million in home sales!



Ambition Academy is for you if you:

  • Have had an idea for your own business forever, but there are just too many steps (and tech!) and getting started feels overwhelming...

  • Have your own business, but it’s a side hustle. You’re ready to leave your 9-to-5.

  • Have a profitable business, but you want to learn how to simplify, automate, and scale to give you more time, money, and freedom.

    Every single thing you've ever wanted to know about becoming an entrepreneur.

    Let's take a peek inside Ambition Academy:

    MODULE 01

    10 Core Choices

    We want to be absolutely sure you have everything you need to get your business started correctly from the beginning. You'll have a firm foundation moving forward of who you are and where you're going so that later we can teach you how to get there. We're going to get really clear on what your personal and business values are, and WHY you're doing what you're doing. You will establish your entire brand identity, including your voice, logo, color scheme, brand elements, and more.

    • Determine Your Why

    • Identify Your Dream Community

    • Your Path to Profitability

    • Fine Tune Your Idea + Niche

    • Name Your Company

    • Create Your Brand Identity

    • Mission Statement + Tagline

    • Create a Brand Brief + Brand Brief

    • Choose Your Content Type

    • Let's Get Legal!

    MODULE 02

    Step-by-Step Tech

    If there's one thing I know, it's that you're likely overwhelmed by tech. With my step-by-step guidance, there's no need to be! If you can follow instructions, YOU CAN set up your website and analytics in a single afternoon!

    • Order Your Domain

    • Set Up Your Branded Email Address

    • Get Hosting + Install WordPress

    • Get + Install Your Theme

    • Set Up Your Website

    • Customize Your Website

    • Install Plugins (+ which ones you need!)

    • Set up Google Analytics

    • Create + Install a Facebook Pixel

    • Create + Install a Pinterest Pixel

    MODULE 03

    The Fundamentals of List Building

    I will help you choose the best email marketing platform for your business. You'll have all of the crucial basics of email set up from the beginning, so when someone opts in to your list, you'll have them tagged with all the information you need to know. When you go to send out your first broadcasts, you know exactly who you're speaking to. Learn HOW to create your first opt-in form, embed it on your website, create a lead magnet, have it automatically emailed to anyone who opts in, and automatically run a nurturing welcome sequence to your new subscriber. Remember, we're here to *simplify* the process! 

    • An Overview of Email Marketing

    • Choose + Set Up Email Marketing

    • Create an Opt-In Form

    • Organize Your Email

    • An Overview of Lead Magnets

    • Send Email Broadcasts

    • Create Automations + Sequences

    • Create a Welcome Sequence

    • Understand the Analytics

    • BONUS:  Pop-Up Opt-In Forms

    • BONUS: Create a Quiz

    MODULE 04

    Crafting Your Content

    Creating quality, consistent content is how your dream clients and customers will find you! We'll go deep into all of the details of crafting SEO-determined content, how to create an editorial calendar so you stay on top of your content, how to create and schedule your blog posts, and the best strategies for organizing your time.

    • Crafting Your Content

    • Create Post Categories

    • Create a Post

    • The Sticky Storm

    • Create an Editorial Calendar

    • Block Scheduling + Batching Content

    • Search Engine Optimization (SEO)

    • The Blog Post Checklist

    MODULE 05

    Optimizing Social Media

    While I teach and firmly believe that you don't have to be Instafamous to run a profitable company, I know you still want to learn all the ins and outs of social media! You'll learn how to start from scratch and set up each platform, plus the best ways to optimize your accounts. I'll share with you my secret growth and engagement strategies, too!

    • Intro to Social Media

    • Understand the Algorithms

    • Optimize Your Profiles

    • Instagram Basics

    • Instagram Stories

    • Instagram Reels

    • Facebook Basics

    • Pinterest Basics

    • Engagement + Growth Strategies

    • Photography, Hooks, Captions

    • Hashtags

    • Planning Social Media

    MODULE 06

    Increased Profitability

    By this point, you'll have everything for your company up and running! Now's the time to get serious about running a profitable company. You'll learn about different income streams and how to diversify your income. 

    • Goals + Vision Board

    • Hiring a Virtual Assistant

    • Maximize Your Sales

    • Affiliate Marketing

    • Advertising

    • Sponsorships

    • Digital Products

    Let's talk about the


    BONUS 01

    A Private, VIP Members-Only Facebook Group 

    (a $297 Value)

    Is there really anything better than a community of like-minded people with which you belong?! Our Private, Members-Only Facebook Group is an active, supportive community. Need to get your business idea validated? Shout it out in the group! Feeling stuck? Share how you're feeling and get the encouragement and guidance you need to make that next step. Did you just gain a HUGE win? Pop the champagne and we'll cheer along with you!

    BONUS 02

    6 Weeks of Live Q&A Sessions with Me Inside our VIP Facebook Group

    (a $1,297 Value)

    You'll get 6 weeks of Live Q&A sessions with me inside our VIP Members-Only Facebook Group to make sure you have a time and space to get ALL of your questions answered! That's once a week during your entire entrepreneurial journey with me! 

    BONUS 03

    How to Use Facebook Ads to Fill Up Your Email List

    (a $997 Value)

    In this jam-packed training, I’m going to walk you through the strategies that I use in order to get as many qualified people as possible on my email list. Don’t worry- if you don’t want to use Facebook ads, you don’t have to. (But after this training, you're going to want to!)

    (a $1997 Value)

    • 6 Implementation Modules showing you literally EVERY. single. thing. you need to do to start and grow a profitable business.

    • Step-by-Step Tech Startup Guides that have helped my students set up the fundamentals for their businesses in an afternoon. 

    • Content and SEO Strategies to ensure you get eyes on your content, your products, and your services.

    • Strategies to grow your email list, social media, and PROFIT.

    You'll get immediate access to the entire 6-module course so you can go through it at

    your own pace. 

    I am so grateful I took this course. I truly feel empowered!


    Caroline helped bring to life the ideas I had been dreaming about for years.


    For years, the whole idea of beginning a business seemed overwhelming. Caroline’s step by step instructions made it so easy.


    Caroline’s years of experience has so valuable. She truly cares for the success of her clients!



    Ok, Caroline. I'm in. Tell me what the investment is for me to join Ambition Academy and change my life!

    If you treat your business like a hobby, it will continue to be a hobby. If you invest in it like a business, it will be a business (and it will pay you like a business!).


    One Payment of

    $997 (save 20%)

    • Lifetime access to the Ambition Academy Course

    • A private, members-only Facebook Community

    • How to use Facebook Ads to fill up your email list training

    4-PAY PLAN

    Four Monthly Payments of


    • Lifetime access to the Ambition Academy Course

    • A private, members-only Facebook Community

    • How to use Facebook Ads to fill up your email list training

    Plus, You'll be Backed by our Risk-Free 30-Day Guarantee

    Phew- we just took your risk all the way down to... $0! Zero dollars.


    Let me say this upfront. 


    I believe in this program with every single fiber of my being. Ambition Academy is the comprehensive implementation program that shows you step-by-step instructions on how to create, launch, and scale your own profitable business. 


    I created this program for those who are excited and COMMITTED to doing the work to be sure that come hell or high water, their business will succeed. 


    Our community is full of knowledgable and motivated people, just like you, who are passionate about helping each other succeed. And when you become an Ambition Academy member, you'll become a part of that community. 


    If you don't feel completely confident in yourself or your new business by that time, simply show us that you've put in the work, and we'll refund your investment. Full details here >>>

    Those Burning Questions Others Have Asked Before Diving In

    What if my life is already too busy? Can I really make this happen? 

    What makes this course different?

    What if I am already stretched too thin financially?

    How long does it take to go through the content?

    Can international students buy this course?

    What happens if I'm not happy with the course- can I get a refund? 

    How quickly will I see results?

    What if technology scares me? I can barely use my iPhone as it is...

    What is the format of the course?

    What if I want to be an entrepreneur, but I'm still unsure about my business idea?

    I'm really interested, but I have another question that's not listed. What should I do?

    You Should Give Ambition Academy a
    30-Day Risk-Free Shot if You're Motivated by Any of the Following:

    You want to be your own boss... Like, yesterday.


    Maybe you never get to see your kids, and you feel like you're missing out on moments you can never get back. 


    Maybe you're so tired of working for the man and giving what feels like your entire life to a company that's not even your own!


    Maybe you want to truly feel like you're making a difference in this world, and working a job you're actually passionate about because it's making an impact would do just that. 


    You want to be in freaking control. Of your business, of your time, of your location. Really, of anything at this point, but all of those sound fantastic!


    These reasons are why you're motivated beyond measure to buckle down and invest in something that's yours and yours alone for the next six weeks. Truly, your commitment to making this happen could change the trajectory of your entire. life. How do I know? It changed mine!

    © 2021 Caroline Fausel Co. All Rights Reserved.